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El impacto de las cookies para el mercado de anuncios digitales

29 de noviembre de 202229 de noviembre de 2022 Redactor 0 comentarios Addressability, cookies, LiveRamp, marketing digital

Addressability se define como un modelo que, al conectar publishers y anunciantes, da acceso a información del público de forma más segura y menos invasiva. A diferencia de las cookies, que generaban datos más genéricos, las nuevas tecnologías recopilan información en forma asertiva, garantizando a los usuarios finales una experiencia más personalizada.